Ready to dive into the world of print advertising?
Don't put just any ad in your local newspapers, news articles, trade show magazines, or Heaven forbid, any big-time magazines. Advertising is expensive. Please don't waste your money by putting in an ad that does not do it's job.
The job of your ad is to make it WORK for you by getting NOTICED among a crowd of other ads. How do you do that? Well, I've got a lot of secrets (I've been doing this a long time, you know). But mostly, it's with in-your-face colors, amazing logos, pretty pictures, etc. But where I come in is on the composition of your design: the background and design elements, the making sure to draw the eye of your target audience. That is not something that is easily done by the novice at-home designer.
Here's a little bit of good news! Most ads in your smaller publications ARE done by the novice "designer" (aka the business owner). Why is this good news? Because, when I design your ad and it sits next to theirs, I guarantee no one will see theirs.
